FMCG & Retail Distribution

Your Distribution Engine Runs on Cash Flow, Compliance, and People.

Distributors supply goods to large corporate buyers and wait 30 to 60 days for payment — while their own working capital commitments cannot wait. Novus keeps liquidity, back-office, and field force all in motion.

Talk to a Novus FMCG Specialist

The Challenge

Behind every FMCG brand is a maze of scheme accounting, distributor reconciliation, secondary sales tracking, and promotional claim verification — intensely repetitive, error-prone, and expensive to manage in-house at scale.

How Novus Serves FMCG & Retail

Liquidity, back-office, and field force — as one integrated partner

Sales Invoice Discounting

Distributors and C&F agents convert accepted invoices into working capital in 24–72 hours — anchored on the brand’s creditworthiness, not their own balance sheet.

Distribution BPO

Scheme accounting, secondary sales processing, accounts receivable, GST compliance, and distributor helpdesk — run end to end.

Resource Augmentation

Sales representatives, van sales staff, retail merchandisers, and promoters — deployed fast, trained, and compliant, across geographies and seasons.

What You Gain

LiquidityDistribution network funded — distributors access working capital without collateral

AccuracyScheme accounting and compliance managed end-to-end — no reconciliation backlogs

AgilityField force deployed fast, trained, and compliantly across geographies and seasons

Ready to strengthen your distribution network?

Talk to a Novus FMCG specialist today.

Talk to a Specialist